Walraven SAX
- 41 Employees
- 55 % Off trade
- 45 % On trade
Founded in 1823, Walraven Sax is one of the oldest distributors of wines and spirits in the Netherlands, amongst which those of Marussia Beverages are well ranked.
Walraven Sax’s strategy is to first obtain broad and deep assortment of well known
brands, rewarded for their consistent performance. A selective portfolio of worldwide renowned brands and luxurious niche wines and spirits allow Walraven Sax to focus on a given sector to capture customer attention. Full service supplier: from pouring wines to prestige wines (luxury division) and also high quality spirits. The strategy is an excellent way to conclude commercial contracts.
At Walraven Sax, Marussia Beverages products benefit from the experience of 24 sales employees. The teams seek to convey the open mindedness, honesty, and transparency characteristic of the organization. Thanks to this culture, healthy and long-term growth has been made possible. By counting on its solid support, Walraven Sax has direct relationships with almost every wholesaler, such as AB Inbev and also strong partnerships with key accounts like Marriott.
With two centuries under its belt, Walraven Sax has solid experience in both creating brands and adapting distribution strategies. Walraven Sax enjoys the expertise of senior marketing managers and sales teams, with extensive expertise in consumer products and wines and spirits. They have a focus on sustainable and organic brands and have growing attention for sustainability and social projects. Examples are a percentage of the margin of some own brands is donated to social projects and there are several projects to reduce co2 emissions.