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Hatozaki

Whisky

Delightfully welcoming

Signature Japanese touch

Led by Master Distiller and Blender Kimio Yonezawa of the Kaikyō Distillery, Hatozaki celebrates traditional whisky-making with a Japanese twist, through dedicated craftsmanship and local ingredients including Sakura, Mizunara, and Umeshu oak casks.

Portfolio expansion

The current portfolio of blended whiskies showcases Kimio Yonezawa’s dedication to craft and experimentation, especially through the Omakase Collection. This passion extends seamlessly to future innovations, including the highly anticipated global launch of Triple Cask Reserve in 2025 and Hatozaki’s first Japanese single malt in 2027.

Captivating audiences with Bold Activations

We are propelling Hatozaki to global prominence through captivating initiatives, such as featuring the highball cocktail as our signature serve, making it synonymous with the brand. By seizing gifting occasions and seasonal moments, we capture consumer attention and craft unforgettable brand experiences, ensuring Hatozaki stands out as a first-class brand worldwide.

Masterbrand evolution

We are developing an exciting masterbrand and packaging project with the long-term goal of becoming the household name in blended whiskies and single malts produced in Japan. This transformative era reflects our commitment to quality and craft, resonates with our core identity, and solidifies Hatozaki as the top brand for whisky drinkers.

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