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Hatozaki

Whisky

Delightfully welcoming

Signature Japanese touch

Led by Master Distiller and Blender Kimio Yonezawa of the Kaikyō Distillery, Hatozaki celebrates traditional whisky-making with a Japanese twist, through dedicated craftsmanship and local ingredients including Sakura, Mizunara, and Umeshu oak casks.

Portfolio expansion

The current portfolio of blended whiskies showcases Kimio Yonezawa’s dedication to craft and experimentation, especially through the Omakase Collection. This passion extends seamlessly to future innovations, including the highly anticipated global launch of our first Japanese single malt.

Captivating audiences with bold activations

We are propelling Hatozaki to global prominence through captivating initiatives, such as featuring the highball cocktail as our signature serve, making it synonymous with the brand. By seizing gifting occasions and seasonal moments, we capture consumer attention and craft unforgettable brand experiences, ensuring Hatozaki stands out as a first-class brand worldwide.

Masterbrand evolution

Hatozaki is entering a new chapter, evolving its masterbrand to express a more contemporary vision of Japanese whisky. Rooted in quality, craft and culture, the brand moves beyond traditional heritage cues to deliver a modern, emotionally engaging expression of Japanese craftsmanship, designed to connect with today’s curious whisky drinkers through flavour-led discovery and sensorial experience.

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